What Are Core Web Vitals & How Important Are They for SEO?

November 18, 2022
Google Core Web Vitals

The Core Web Vitals are elements of a website that directly affect a user's experience. As per Google, the web vitals (used to improve page experience) are the loading time, interactivity, and visual consistency of a website. Optimizing for core web vitals is the key to ranking a website in 2023.

Why is Core Web Vitals important to Website Ranking?

Google has made Page Experience an official Google ranking factor, and core web vitals have played an important role in measuring the quality of website UX and page experience, and in obtaining Google's recommendations for improving scores and optimizing site performance.

Now let’s check out some of the important pointers to note when it comes to your website's SEO.

  • Core Web Vitals will combine with ranking signals in Google's "Page Experience" update, meaning they will directly affect your website's SEO.
  • Core Web vitals is one of the biggest components of Google page experience signals.
  • When the page experience update rolls out the websites which fail to meet Google’s Core web vitals will face lower search rankings.

Understanding The Core Web Vitals

Website developers need to understand the Core Web Vital in detail if they want to rank a website on Google. Understanding how the core web vital provides insight into the quality of the website’s user experience across the pages of the site. Your website will have pages with different formats, fonts, content, images, structure, etc. Hence, it is very important to optimize your website for the vitals on all your website pages to improve your SEO and UX and increase conversions, enabling your website to generate a good amount of quality leads for your business. You can hire an SEO expert to optimize the page experience of your website.

How to optimise the Core Web Vitals

The following six factors are measured to determine how well your website performs with Google's Search Engine: loading speed, interactivity, visual stability, mobile friendliness, HTTPS, and the absence of intrusive interstitials.

You can easily check your website speed and some other important metrics using Google's page speed insights tool and search console. It displays your website URLs performance by status (poor, needs improvement, good), metric type (CLS, FID, LCP), and URL group (groups of similar web pages). Optimizing these metrics will enhance the overall page experience of a website.

Page experience is among over 200 ranking factors Google's search engine ranks websites in SERP using this method. Google specifies that optimizing the web vitals will not automatically push your site to the top position.

Core-Web-Vitals-Test
Core Web Vitals Assessment

There are three key metrics that make up the Core Web Vitals: load time, interactivity, and visual consistency of the website.

  • First Input Delay (“FID”)
  • Cumulative Layout Shift (“CLS”)
  • Largest Contentful Paint (“LCP”)

Also, you can find your website’s detailed Web Vitals data for both mobile and desktop experiences in the enhancement sections of your Google Search Console account.

Let's go over the 3 types of Core WebVitals in detail:

1. First Input Delay (“FID”)

First Input Delay (“FID”) mainly measures the time taken for a user to interact with the website pages. It measures the time between the page loads and when a user can interact with the content.

FID is the page speed score. FID also measures the time needed for a user to enter and do searches on the website page. Let’s check out some examples of user interaction:

  • Choosing the option menu
  • Selecting and clicking on the link in the website navigation
  • Entering your email
  • Opening up “accordion text” on the mobile device.

2. Cumulative Layout Shift (“CLS”)

Cumulative Layout Shift ("CLS") measures the visual consistency of a website page. CLS is a critical core web vital metric that is mainly dedicated to mobile. It measures how often page elements “shift” on screen, which degrades the user experience of the website.

CLS occurs when ads, images, and other layout elements render when the users tries to interact with the Website.

3. Largest Contentful Paint (“LCP”)

The largest contentful paint (“LCP”) is the time it takes to load a website page from a real user's perspective. LCP measures the time from clicking on a link to seeing most of the content on-screen. The time taken for the largest content element (usually an image, graphic, or video) to render on the page is specifically mentioned.

If you don't have technical skills in SEO or website development, Google's Core Web Vitals optimization can be daunting. You should approach an SEO company that offers the best services to boost your website in the long run. Allianze Infosoft is one such company that provides quality SEO services at cost-effective prices. Our professional SEO team sets up all the on-page and off-page SEO techniques to improve your website and bring traffic to it.

Contact us now or email us at [email protected] to know more about our services.