The Impact of Artificial Intelligence on the Future of Digital Marketing

August 23, 2023

Artificial intelligence transforms digital marketing faster than you can say, "Hey, Siri." From hyper-personalized ads to content creation on autopilot, AI is revolutionizing how top brands attract, engage, and convert customers.

According to a new survey by Allianze Infosoft, 80% of digital marketing executives believe AI will substantially impact their field before 2025. This signals a major AI revolution in digital marketing is coming soon. We have noticed that the top brands worldwide are already preparing for it.

So, it would be best if you looked more into how AI will impact the future of DM. But before that, in case you are unaware of AI, here are some basic details: Let’s quickly go through it.

Decoding AI And How It Help Digital Marketers

Artificial intelligence - often shortened to "AI" - refers to computer systems or machines that exhibit human-like intelligence and behaviours. AI incorporates complex algorithms, machine learning, and vast amounts of data to perform tasks that previously required human cognition. In a nutshell, AI allows machines to sense, comprehend, act, and learn on their own to achieve goals. For digital marketing, AI opens up game-changing possibilities:

  • Analyzing mountains of data to create highly personalized experiences
  • Generating optimized content tailored to each channel
  • Making predictive models to determine ideal messaging and offers
  • Automating repetitive tasks to allow humans to focus on creativity

The rise of AI is a pivotal marketing milestone. Let's explore the key ways artificial intelligence is shaping the future of digital marketing.

Personalized Experiences

With the help of AI, it can create customized experiences for customers by evaluating their behaviour, likes, and shopping history. This may include customized product suggestions, email marketing campaigns, and website content.

Example: Netflix uses AI to analyze user data and recommend customized content for each subscriber based on their viewing history and preferences.

Predictive Analysis in Marketing

AI helps identify patterns and predict customer behaviour by analyzing massive amounts of data. This may include the products they wish to purchase or the possibility of changing their mind.

Example: Beauty brand Sephora uses AI to forecast customer purchasing trends and demand for new products before launching them.

AI in Search Engine Optimization (SEO)

SEO experts benefit from AI as it helps marketers enhance keyword research, link building, website analysis, and optimize content. Using AI, SEO experts evaluate massive amounts of data to detect keywords associated with products or services. Thereby utilizing them to boost the website's ranking on the search engine results page.

Example: Tools like Moz and SEMrush use machine learning algorithms to research and suggest optimal keywords to target to improve site rankings.

AI Content Creation

AI helps content marketers recognize the kinds of content their prevailing and possible customers are looking for. AI applications assist in creating content and editing it with the help of applications such as Co-Schedule, Jarvis, Hemingway Editor, and Grammarly. It is also helpful in generating blog posts, product descriptions, and social media content.

Example: Forbes uses an AI writing tool called Bertie to create content drafts for their contributors, saving time and effort.

Chatbots and Virtual Assistance

Chatbots and virtual assistants with AI aid in delivering customers' immediate assistance, answering inquiries, and directing them through the sales funnel. They are also helpful in collecting customer feedback and enhancing the customer experience.

Example: 1-800 Flowers uses a conversational chatbot that helps customers choose floral arrangements and gifts using natural language interactions.

Voice Search Optimization

Today, most people depend on voice assistants like Siri, Alexa, and Google Assistant. As a result, marketers are required to optimize their content for voice search. Therefore, with the efficiency of AI, they can detect keywords and phrases that people use in voice searches and optimize them appropriately.

Example: Patagonia optimized their website and product pages for voice search queries like "Where to buy fleece jackets near me" to improve visibility.

AI in Social Media Marketing

Marketers use AI-driven applications to create visual or written content, such as posts, hashtags, and graphics, for social media platforms. Also, it helps in tracking and monitoring the performance of a social media strategy. It also personalizes social media content according to customers' preferences, location, and certain other factors.

Example: Hootsuite incorporates AI to analyze social performance data and auto-schedule posts at optimal times when audience engagement is highest.

AI in Email Marketing

Firms use AI to classify customers into different divisions as per their interests, purchase history, and engagement level. AI facilitates creating a segment-wise email list and sends bulk emails to customers about the latest product launches, special offers, or discounts. In addition, AI enables email marketers to detect spam emails, save them from entering inboxes, and create a separate folder for spam emails.

Example: Mailchimp uses AI to segment subscribers and send personalized, dynamic email content that resonates with their interests.

Automated Advertising

The rise of artificial intelligence brings unmatched opportunities for marketers to improve results and scale efforts. AI delivers the data-driven insights and automation needed to seize a competitive edge.
Yet, many brands still underutilize AI due to misconceptions about its complexity and costs. The real risk is getting left behind as the competition leans into AI-powered marketing.

Lean Into The AI Marketing Revolution Before Your Competitors Do!

Don't delay another day. Get a free consultation with our digital marketing specialists to capitalize on these invaluable technologies. They will evaluate your needs and craft a roadmap to augment digital marketing strategies with AI tailored to your business goals.

Claim your competitive advantage with AI now by contacting us at [email protected]