Why You Should Care About Facebook’s Big Push into the Metaverse?

December 21, 2021

Metaverse is the next major technological breakthrough because of the numerous improvements in the online world. The concept has developed into a substantial marketing plan. Metaverse is a virtual world where people can network, play, and maximize their free time. Mark Zuckerberg, Facebook's CEO, supports Metaverse because he believes that the concept will emerge as the internet's future.

Facebook recently rebranded as Meta. The Metaverse is the next step in social connection evolution. Metaverse's 3D settings enable you to socialize, study, and collaborate in ways that defy human conception. Facebook commits to create innovative tools because it enables people to connect and enjoy the metaverse.

Why you should care about Facebook’s big push into the metaverse

Facebook unveiled an ambitious proposal. This happened towards the end of June 2021. The company's primary objective was to create a network of connected experiences. The segments focused on community products, creator products, commerce, and virtual reality.

The metaverse is now experiencing a period of renaissance because of its rising popularity.

What Are the Opinions of the Critics Regarding This Transformation?

Numerous critics and analysts have ridiculed Zuckerberg's proposal to rebrand Facebook as a metaverse firm. According to some opponents, Facebook serves as an escape from the challenges it produces in the real world, such as damaging kids' mental health, promoting the spread of disinformation, and fostering political extremism. Even those within Facebook are concerned about the metaverse.

Numerous companies, including Roblox, Nvidia, and Microsoft, have developed virtual worlds using virtual or augmented reality technology.

Taking Metaverse Seriously Because of Valid Reasons

Despite of the various criticisms, we should take Facebook’s investment in metaverse seriously. Mark Zuckerberg sees this as the “successor to the mobile internet”. Metaverse will reshape our lives and shake up the world. It will boost our digital presence.

In response to the criticism, Facebook executives Andrew Bosworth and Nick Clegg stated, "Meta will not develop, own, or run the metaverse on its own." We are initiating discussions about our vision early on, even before some of the technologies exist."

Facebook is encouraging all worldwide businesses, government sectors, experts, and regulators to embrace the metaverse. The company is putting some of the world's most brilliant engineers to work on this project. Zuckerberg seemed to be really enthusiastic about it.

Facebook is adamant about playing a significant role in creating and molding a new realm. Facebook is projected to have a greater influence on our daily lives in the future.

Facebook is bound by Apple and Google's restrictions. Because of the future scope, Facebook is attempting to develop its own set of rules and operating platform.

Why is Facebook Investing in Metaverse?

Facebook is investing in metaverse because the company views the notion as a natural successor to mobile internet. The technology enables Zuckerberg and Facebook to outpace the competition. This is an opportunity for Facebook to diversify its revenue sources away from Apple and Google.

According to some insiders, Facebook's efforts in virtual reality are a diversion from the company's more mundane real-world concerns. For Zuckerberg and his organization, the metaverse represents an opportunity to refocus Facebook's goal on creating new products, rather than merely improving old ones.

Facebook Will Be a Pervasive Part of Our Lives

Facebook will continue to play a significant role in our lives in the next years. Facebook's mobile application software is optimized for Apple's and Google's operating systems. The metaverse envisions a future in which Facebook is not reliant on Apple or Google.

Facebook might develop and sell virtual reality headsets because of its probable success in being the Metaverse’s pioneering founder.

Metaverse would provide the company with a new set of data sources to track. It would include finger motions, facial movements, and, in the future, brain reading. Facebook asserts that it takes concerns about privacy, moderation, and safety very seriously. Facebook's efforts may end up normalizing time spent in the metaverse in the same manner that it regulated sharing our private lives online.


Given all of these unknowns and potential obstacles, it is too early to predict whether the metaverse will really become the next web version, and even if it does, whether Facebook will be the dominating player. However, it is a significant experiment worth monitoring.